Legal

Privacy Policy

Last updated: February 27, 2026

🔒 Short version: Your photos are never stored on our servers. We process them in real time, generate your miniature, and immediately discard the original. We do not sell your data. Ever.

Little You ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

1. What We Collect

Photos you upload — When you submit a photo for transformation, it is transmitted securely to our application server and authorized AI processing provider. It is used solely to generate your miniature and is permanently deleted within seconds of processing. We do not retain, copy, or log any photo data.

Anonymous usage analytics — We collect basic, anonymised analytics (e.g. app launch count, feature usage frequency) to improve the product. These analytics contain no personally identifiable information and cannot be linked to you.

Crash reports — If the app crashes, a crash report may be sent via Apple's standard crash reporting system. These reports do not include your photos or personal data.

2. What We Don't Collect

We do not collect your name, email, or any account information (no sign-up required).
We do not use advertising trackers or sell data to third parties.
We do not retain biometric or facial recognition data.
We do not access your camera roll beyond the photo you explicitly select.

3. How We Use Your Data

The only purpose for which your photo is used is to generate the AI miniature illustration you requested. It is not used for model training, advertising targeting, research, or any other purpose.

Image processing is performed by a trusted third-party AI provider strictly for the purpose of generating your requested output.

4. Data Storage & Security

Photo data is transmitted over an encrypted HTTPS connection.

Our application servers are hosted in EU (European Union). To generate your AI miniature, your photo is securely transmitted to authorized AI processing providers (currently OpenAI) strictly for real-time processing.

These providers may process data in the European Union, the United States, or other jurisdictions. Where required, appropriate legal safeguards such as Standard Contractual Clauses are applied.

Photos are deleted immediately after transformation. There is no persistent storage of your uploaded image.

5. Third Parties

We use the following limited third-party services:

OpenAI (Image Processing Provider) — Photos you submit are securely transmitted to OpenAI’s image generation API for the sole purpose of generating your miniature illustration. OpenAI processes the image in real time and does not use submitted images to train its models. Images are not stored by OpenAI beyond the time required to generate the result. OpenAI acts as a data processor under our instructions.
Future AI Processing Providers — We may use additional AI service providers to generate image transformations. Any such provider will act solely as a data processor under our instructions and will be contractually required to process data in compliance with applicable data protection laws.
Apple App Store — for distribution and in-app purchases, governed by Apple's Privacy Policy.
Anonymous analytics provider — for aggregated, non-identifiable usage data only.

We do not share any data with advertising networks, social media platforms, or data brokers.

6. Children's Privacy

Little You is not directed at children under the age of 13. We do not knowingly collect information from children. If you believe a child has submitted a photo, please contact us and we will ensure any data is deleted immediately.

7. Your Rights

If you are located in certain jurisdictions, including the European Economic Area, you may have rights under applicable data protection laws, including the right to access, rectify, or erase personal data.

Because uploaded photos are processed in real time and not stored, there is typically no retained personal data to access, correct, or delete after the session ends. However, you may contact us with any concerns regarding your data.

8. GDPR (EEA Users)

If you are located in the European Economic Area, your data is processed in accordance with the General Data Protection Regulation (GDPR).

Our legal basis for processing your photo is your explicit consent (Art. 6(1)(a) GDPR), provided when you choose to submit a photo for transformation.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via an in-app notice. Continued use of the App after changes constitutes acceptance of the revised policy.

10. Contact

If you have any questions or concerns about this Privacy Policy, please email us.